DRIP BLOCK

IS A CUSTOM DISPLAY TYPEFACE DESIGNED IN ADOBE PHOTOSHOP AS PART OF A FINAL MAJOR PROJECT EXPLORING HIP HOP CULTURE AND VISUAL IDENTITY. INSPIRED BY THE EXPRESSIVE LETTERING TRADITIONS OF GRAFFITI AND STREET ART, THE TYPEFACE DRAWS ON BUBBLE LETTER FORMS, A FOUNDATIONAL ELEMENT OF HIP HOP VISUAL CULTURE, REINTERPRETED THROUGH A CONTEMPORARY LENS. THE INFLATED, ORGANIC LETTERFORMS ARE UNIFIED BY A BOLD INLINE STROKE, CREATING DEPTH AND TENSION BETWEEN THE THICK OUTER SHELL AND THE NEGATIVE SPACE WITHIN. DESIGNED ENTIRELY BY HAND, DB YELL WAS APPLIED DIRECTLY TO THE PACKAGING OF AN ORIGINAL FIGURINE SERIES, WHERE EACH CHARACTER'S NAME IS SET IN THE TYPEFACE, BRIDGING TYPOGRAPHIC CRAFT WITH PRODUCT DESIGN AND BRINGING A COHESIVE VISUAL LANGUAGE TO THE COLLECTION AS A WHOLE.